Walk A Mile In My Shoes – Part 2

In some respects, doing business with an airport sponsor is like playing a game of chess. Each player analyzes the moves of the other, strategizes future moves, and makes the moves that provide the best chance to win. When it comes to airports, however, sponsors and aviation businesses are working towards the same goal – both parties are trying to achieve a “win-win” by meeting the needs and exceeding the expectations of the public (i.e., airport customers and stakeholders). Generally, sponsors are responsible for providing quality airport infrastructure and improvements and businesses are responsible for delivering quality aviation products, services, and facilities. As with the game of chess, to increase the potential for success it is essential for a business to understand thoroughly the circumstances and conditions (past and present) and the current situation at the airport. The following questions can help achieve this objective…

Please click the following link to read the full article in the second quarter Aviation Business Journal (ABJ): http://www.nxtbook.com/ygsreprints/NATA/g33812_nata_2ndqtr2013/#/18. The first installment of this 3-part series on doing business with airport sponsors appeared in the first quarter ABJ and the final installment will appear in the soon to be released third quarter ABJ. To visit the ABJ issue archive, click the following link: http://www.nata.aero/Aviation-Business-Journal/ABJ-Past-Editions.aspx.

To visit or return to NATA’s website: www.nata.aero. Follow NATA at www.twitter.com/nataaero or Like Us at www.facebook.com/nataaero.  

 

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